A quick search on Google Play Store or Apple store will reveal the different apps serving various purposes from e-commerce to socialization, to shopping and even to gaming. Mobile app development companies in Newfoundland, Canada and the world at large, develop mobile apps for both business owners and consumers. In this article, we will discuss the various reasons why you should invest in mobile app development. Let’s get right to it, shall we?
The advent of technology has made life both easy and functional. Mobile applications have been able to connect millions of users around the world just by one click or swipe. Smart business owners have been able to take advantage of this to boost their business. Mobile app development has become such a profitable widespread business.
Nowadays, almost everyone has access to the internet. By investing in mobile app development for your business, you target millions of users across the world without having physical interaction with any of them. Recent surveys have shown that using mobile apps increases sales by over 40% which in turn increased the revenue of over 400 companies by over 30%.
Effective Customer Engagement
Mobile apps make it possible to stay connected to users, have an informed view on what the customer wants and in so doing, tailor business strategies to satisfy customers better. Through chatbots and options for review of brands products/ services, there’s an effective flow of communication and corrections can be made. By having a mobile app, you enjoy features such as a real-time chat with bots, a helpline/support desk to contact directly and geo-targeted adverts which are often included in the app, improved communication. Mobile apps also reduce the incidence of losing customers or having a widespread negative remark of the business.
Active and Direct Advertising
Investing in mobile app development means customers can access your business at any time. A well developed mobile app builds your business, allows you to manage the business from wherever you are and excludes the need for traditional advertisement methods. When you get a mobile app development company to build your business app, it strengthens the business brand and creates a more personal relationship with customers. Mobile apps further allow for direct advertising by sending push-notifications and having access to user’s email which is often a condition for signing up. The more recognition your business brand gets from users of your mobile app, the more trustworthy your business becomes and the more customers to be attracted which will subsequently boost business growth.
A mobile app for business gives customers access to the business from anywhere and at any time, there are no hindrances with purchases or bookings. A mobile app functions 24/7 so you don’t lose any business. Mobile apps allow both the customer and business owner stay on top of trends in the market, it is also a great alternative if the business website experiences a lag or malfunction.
Increased Sales and Mobile Transactions
Adopting a mobile-targeted approach to doing business results in a marginally wide increase in sales. With the development of services like PayPal, consumers can feel secure making purchases on your mobile app. These purchases are instant, fast, can be made anywhere and anytime and are secure. This creates a seller-customer trust which cannot be under-emphasized for a successful business.